COCA-COLA | Rain for sale

•

https://www.youtube.com/watch?v=APRXjjTZQ10

RAIN FOR SALE
The rainiest town in the world sells its rain to have potable water.

PROBLEM
Lloró, a town in the most forsaken and poorest region of Colombia, is the rainiest town in the world, but lacks the economic resources to have access to potable water.

SOLUTION
Sell the rain.

RESULTS
Money collected were used to install the first water purifying plant in Lloró, reducing the risk of getting diseases such as amebiasis and parasitism.

Recognitions
D&AD 2015 / Wood Pencil in Packaging Design
One Show 2015 / Merit in Design
Cannes Lions 2014 / Bronze in Public Relations
Cannes Lions 2014 / Shortlist in Packaging Design
Clio Awards 2014 / Silver in PR Environmental
Clio Awards 2014 / Silver in PR Cause Related
El Ojo de Iberoamerica 2014 / Gold in Design
El Ojo de Iberoamerica 2014 / Bronze in Direct
El Dorado 2014 / Gold in PR
El Dorado 2014 / Gold in Design
El Dorado 2014 / Gold in Direct
El Dorado 2014 / Gold in Promo & Activation
El Dorado 2014 / Shortlist Outdoor
El Dorado 2014 / Shortlist Titanium & Integrated

Credits
Agency: Ogilvy & Mather Colombia
Client: The Coca Cola Company
Product: Corporate Responsibility
Chief Creative Officer: John Raul Forero
Chief Creative Officer: Juan Jose Posada
Chief Creative Officer: Juan Pablo Alvarez
Chief Creative Officer: Mauricio Guerrero
Creative Director: Juan Cardenas
Creative Director: Andres Astorquiza
Copywriter: Cesar Castaño
Copywriter: Juan Cardenas
Art Director: Kiko Correa
Art Director: Andres Astorquiza
Art Director: Sergio Lizarazo
Account Director: Fabio Quiroga
Producer Agency: Los Notarios
Post production Agency: David Studio
Art Director: Juan Jose Posada
Art Director: Kiko Correa
Art Director: Andres Astorquiza
Art Director: Sergio Lizarazo
Account Director: Fabio Quiroga
Producer Agency: Los Notarios
Post production Agency: David Studio